African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Organizational process alignment, culture and innovation

Yi-Chun Yang1* and Jih-Ming Hsu2
  1Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan, ROC. 2Soochow University School of Law, Taipei, Taiwan, ROC.
Email: [email protected],[email protected]

  •  Accepted: 16 August 2010
  •  Published: 04 September 2010

Abstract

 

This study explores the relationships between organizational process alignment, culture and innovation. Based on previous studies, this study proposed a conceptual model and hypothesized that three kinds of process alignments (structural, information technology (IT) and strategic alignments) positively affect adaptability culture, which in turn facilitate process and product innovations. Using structural equations modeling with data collected from 175 surveys from high-tech firms in Taiwan, the result indicated that there is a positive effect of structural and strategic alignments on adaptability culture, but information technology (IT) alignment exerted no such effect. This study further found that adaptability culture has a direct impact on process innovation, and an indirect impact on product innovation through process innovation.

 

Key words: Structural alignment, information technology (IT) alignment, strategic alignment, adaptability culture, process innovation, product innovation.