This research was done in the Guilan Province. Our statistical populations were the guilanian rice cultivators that cultivated rice in the farming year of 2007 to 2008. The purpose of this article is to compare and study the production average (function) and income of two groups of farmers which culture the productive figures and native ones. Finally, we identified and classified the factors which are effective in the acceptance of improved figures. For this purpose, we gathered the required information by asking essential questions based on the field study method. We then, analyzed the statistics by the SPSS software besides the library study, observation and interviews. The results of this study showed that the cost of rice cultivation for productive figures is high but the income gotten from it may be effective for accepting its cultivation by farmers. Other factors such as the farmer’s education, age, communication with the agricultural promoter and participation in the promotional and educational classes and so on can be effective for accepting and using these figures by Guilan farmers.
Key words: Acceptance, high yield, production.
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