African Journal of
Agricultural Research

  • Abbreviation: Afr. J. Agric. Res.
  • Language: English
  • ISSN: 1991-637X
  • DOI: 10.5897/AJAR
  • Start Year: 2006
  • Published Articles: 6863

Full Length Research Paper

An interdisciplinary framework to study farmers’ decisions on adoption of innovation: Insights from Expected Utility Theory and Theory of Planned Behavior

Joao Augusto Rossi Borges
  • Joao Augusto Rossi Borges
  • Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil.
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Luzardo Foletto
  • Luzardo Foletto
  • Universidade Federal de Santa Maria, Avenida Roraima, 1000, Santa Maria, Rio Grande do Sul, Brazil.
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Vanderson Teixeira Xavier
  • Vanderson Teixeira Xavier
  • Universidade Federal do Pampa, Rua 21 de abril, 80,Dom Pedrito, Rio Grande do Sul, Brazil.
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  •  Received: 23 February 2015
  •  Accepted: 13 July 2015
  •  Published: 16 July 2015

Abstract

This study presented a conceptual framework based on Expected Utility Theory (EUT) and Theory of Planned Behavior (TPB) to study farmers’ decision on adoption of innovations. The framework explains the adoption decisions as a dynamic process, assuming a complex interaction of groups of variables coming from both theories. The combination of EUT and TPB overcomes some restrictions that arise when just one theory is used to study the adoption decision.

 

Key words: Adoption, farmers’ decisions, expected utility theory, theory of planned behavior.

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This article is published under the terms of the Creative Commons Attribution License 4.0

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