The challenges constraining the contribution of aquaculture to food security and household incomes have mostly been documented as low utilization of improved feed, lack of improved seed and unfriendly financing services. This study looked at the influence of markets including market information on adopting aquaculture technologies. Data were collected from 110 farmers in Zomba District, Malawi. Using a logit model, farmers’ adoption of new technologies was mainly influenced by market information, level of education and number of ponds owned by a farmer. Therefore, linking rural farmers to urban markets can improve the adoption of fish farming technologies.
Key words: Adoption, aquaculture, livelihoods, marketing access.
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