Abstract

The aim of this study is to estimate the value of forest conservation through Fars rate and review conditional factors. For this purpose, the required information and data were collected from the citizens and visitors of Fars province's forests through a questionnaire. The information in the questionnaire includes personal information in four areas and social status like economic subjects, attitude or caprice questions, and the amount of their information about forests. Factors used to estimate the willingness to pay function include gender, education, marital status and age response of providers, income, family size, orientation to environmental biology, and distance to forest or park.

Key words: Willingness to pay, contingent valuation method, forest, Fars province.