African Journal of
Agricultural Research

  • Abbreviation: Afr. J. Agric. Res.
  • Language: English
  • ISSN: 1991-637X
  • DOI: 10.5897/AJAR
  • Start Year: 2006
  • Published Articles: 6638

Full Length Research Paper

Modelling the honey consumption behaviour in Romania by using socio-demographic determinants

POCOL Cristina Bianca
Faculty of Horticulture, University of Agricultural Sciences and Veterinary Medicine, 3-5 Manastur Street, 400372, Cluj-Napoca, Romania
Email: [email protected]

  •  Accepted: 16 August 2011
  •  Published: 05 September 2011


A honey consumption model represents an integrated set of specific behaviours of a certain population category, in terms of purchase or production of the product through their own resources, in order to meet specific consumption needs. Honey consumption fulfils several needs: nutrition, health maintenance and rehabilitation as well as physical embellishment. Modelling the honey consumption behaviour in Romania is extremely important for entrepreneurs who develop managerial strategies in the field of apiculture, strategies mainly designed to meet the demands of the target market. The research indicates that in Romania, honey consumption does not fall into the category of general food habits, being associated with a medium to high level of welfare.


Key words: Modelling, honey, consumption behaviour, frequency, management decision.