African Journal of
Agricultural Research

  • Abbreviation: Afr. J. Agric. Res.
  • Language: English
  • ISSN: 1991-637X
  • DOI: 10.5897/AJAR
  • Start Year: 2006
  • Published Articles: 6574

Full Length Research Paper

Attitudes of Iranian consumers' towards agricultural organic products (AOP)

Ali Asghar Mirakzadeh1*, Morteza, Akbari2, Fereshteh Ghiasvand Ghiasy3, Seyyed Mahmoud Hashemi2and Ahmad Rezvanfar2    
1Razi University, Kermanshah, Iran. 2Department of Agricultural Extension and Education, University of Tehran, Karaj, Iran. 3Agricultural Faculty, Islamic Azad university, Takestan Branch, Takestan, Iran.    
Email: [email protected]

  •  Accepted: 03 February 2012
  •  Published: 26 May 2012


The present study investigates attitudes of consumers towards agricultural organic products (AOP) in Iran. A questionnaire was used as the main research instrument to collect data. The result of the study showed that the most important factors influencing the perceptions of consumers about AOP were awareness about disadvantages of pesticides and other chemicals used in the process of agricultural productions. The results also showed that TV, radio and newspapers were the most important sources of awareness for consumers about AOP. In addition, four factors including educational, supportive, monitoring and economical, influenced on the AOP diffusion. These four factors extracted by exploratory factor analysis determined 69.76% of variations in the diffusion of AOP: educational (23.54%), supportive (19.48%), monitoring (15.34%) and economical (11.40%).


Key words: Agricultural organic products, attitudes, consumers.