Abstract

In this investigation, frozen food consumption by households in the town of Tokat in Turkey was studied, and factors affecting the consumption were tested using chi-square analysis. In addition, analysis of variance was also performed in order to determine whether there was a relationship between socio-economic conditions and monthly frozen food consumption by households. Data used in the study were obtained from 269 households through a questionnaire conducted in April and May, 2009. According to the results of the study, 72.12% of the households consumed frozen foods. Of frozen foods, households preferred frozen vegetables most (93.30%) and seafood least (72.16%). Frozen food consumption had statistically significant correlations with gender, marital status and income level but not with household size, monthly household income, age, working of spouse, monthly food expenditure and education level. Variance analysis showed that there were significant differences for frozen food expenditures among different income levels, food expenditure levels, education levels, working or non-working status of spouse and professions.

Key words: Consumer preference, household preference, food expenditure.