Comparing alternative methods for conjoint analysis: A case of tomatoes in the German market
José Felipe Jiménez-Guerrero1, Juan Carlos Gázquez-Abad1, Juan-Antonio Mondéjar-Jiménez2* and María Cordente-Rodríguez2
1Department of Business Administration – University of Almería.
2Department of Business Administration – University of Castilla-La Mancha, Spain.
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