African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4138

Table of Content: 14 August, 2017; 11(15)

August 2017

Midas touch or time bomb? A look at the influence of celebrity endorsement on customer purchase intentions: The case study of fast foods outlet companies in Harare, Zimbabwe

Fast foods companies in Zimbabwe have been outcompeting and outclassing each other in using celebrity endorsers for their marketing communications. The study aimed to investigate the impact of celebrity endorsement on consumer purchase intentions. The study’s literature review was based on a copious of celebrity endorsement empirical and theoretical literature. The literature review also acted as bedrock for the...

Author(s): Jacob Shenje

August 2017

Immigrant women’s entrepreneurship: Is there a development model in Italy?

The aim of this paper is to verify if there is a typical enterprise model for the development of immigrant female entrepreneurship in Italy. Based on the literature on the subject, however, it is useful to ask the following research question: “can membership in a national and international network facilitate the development of immigrant female entrepreneurship operating in Italy”? The survey was carried out...

Author(s): Mauro Paoloni, Marco Valeri and Paola Paoloni

August 2017

Influence of entrepreneurship education, technology and globalisation on performance of SMEs in Nigeria

Dwindling oil revenue, high youth unemployment, very high foreign exchange rates and recession are the challenges that Nigeria is currently faced with. There is therefore the urgent need for diversification and resuscitation of the economy. Small and medium enterprises (SMEs) are thus an important tool to achieve this. How therefore can acquisition of entrepreneurship education skills; adoption and use of technology;...

Author(s): Yusuf Emmanuel