African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4075

Table of Content: 14 June, 2015; 9(11)

June 2015

The evolution of private label strategy: The Italian case

This work, part of a broader research project on the role of store brand in the competitive development of Large Scale Distribution retailers, proposes an analysis of the current situation of commercial enterprises that implement complex strategies of store brand as a strategic leverage for marketing and synthesis of a corporate philosophy based on a real brand architecture. It aims to achieve increasing levels of...

Author(s): Marcello Sansone

June 2015

Designing the strategic marketing mixture model for tourism industry

Tourism plays an important role in world economy and it is expected that it gets more importance in the next years. Tourism affects occupation rate, payment balance, and economical stability of many countries. This industry is an application one, so that it is a potential to improve occupation situation, especially for low-skilled jobs. In Tajikistan, unemployment rate is focused on in this area. In addition, tourism...

Author(s): Seyedahmad Beheshti and Iman Zare

June 2015

Trends in real estate appraisal: An emerging context

This research investigates the residential real estate market in an emergent European country, Romania. Using data from approximately 300 sales transactions and another 300 nationally relevant rent transactions conducted between midyear 2010 and midyear 2011, the real estate market prices and rental prices have been processed using statistical techniques such as the General Linear Model, in order to identify the...

Author(s): Adela DEACONU, Victor-Bogdan OPREAN and Anuța BUIGA

June 2015

Inhibiting factors in the strategic financial management decision making process: Evidence from South African SMMEs

The purpose of this article is to uncover the principal obstacles preventing small business owner managers from making sound strategic financial management decisions. These obstacles are generally related to the owner managers’ reluctance to follow accepted theoretical norms (steps) in terms of information search and analysis. This reluctance is attributable to the decision makers’ significant lack of...

Author(s): Seraphin Kengne