African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4046

Table of Content: 28 February, 2018; 12(4)

February 2018

The role of service attributes in customer satisfaction: An analysis of classified hotels in Cameroon

This study aims to evaluate the influence of service dimensions’ satisfaction on hotel guest’s overall satisfaction. Confronting the theory originally stated with the specificity of satisfaction in the hotel sector, we developed hypotheses linking each of the service dimensions with overall satisfaction declared by the consumer. The data collected with a questionnaire were analyzed through a series of...

Author(s): Nkene Ndeme Richard, Nkiendem Felix, Essomme Innocent and Fokeng Sylvie  

February 2018

Does the market reward integrated report quality?

Although some studies show the benefits of adopting integrated reporting (IR), its real value has not yet been sufficiently investigated. As integrated reporting development implies high costs for the company, the management has to evaluate the economic advantage of such investment. This study aims to establish whether a high quality IR influences firm market value. Specifically, we investigate whether shareholders take...

Author(s): Simona Cosma, Maria Gaia Soana and Andrea Venturelli