African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4082

Table of Content: June 2020; 14(6)

June 2020

Artification as a driver of public value co-creation: Evidence from the photographic exhibition on Italian Ghost hotel

This study attempts to enlarge knowledge on public value co-creation within a complex environment such as artification. The transfiguration of object that is not regarded as art in the traditional sense into something art-like underpins the development of processes suitable for analyses within the co-creation framework. The case of “EXIT”, the photographic exhibition on Ghost hotel in the province of Pavia...

Author(s): Michela Magliacani