May 2022

Understanding affirmative action leadership in the South African financial context

South Africa's (SA) history of apartheid produced racial inequality that was entrenched for centuries. After 1994, the goal of the new government was to transform the workplace. Numerous affirmative action (AA), legislation, policies, and procedures enforced organisational transformational obligation and compliance. Studies in SA indicate a slow pace of transformation. The financial sector may be paying lip service...

Author(s): April Richard A. and Govender Cookie M. 

May 2022

Marketing strategies and consumers’ purchasing behaviour in Ghana: A case of Nestle Ghana Limited

The role marketing strategies plays in influencing purchasing behaviors of consumers in various economies can never be overemphasized. However, this assertion requires further investigation with respect to consumers of Maggi seasoning products in Ghana especially those in Tamale metropolis. The study analyzed the effect of marketing strategies specifically sales promotion and perceived product quality on...

Author(s): Gonu Eric, Asare-Larbi Mary and Abdul-Rahman Mutari

May 2022

Exploring global unionism to inform South African ICT sector union strategy

Unions are prominent stakeholders in employment relations (ER), representing and protecting the rights of their members and other employees on labour-related issues that the workforce is overwhelmed with within the workplace. The purpose of this article was to examine global unionism to advise South African (SA) Information and Communication Technology (ICT) sector labour unionism. It focuses on the recent trends of...

Author(s): Matebese Hlalele and Govender Cookie M.