May 2016

Evaluation of Hepatic activity of various morphological parts of Musa paradisiaca L.

The objective of present study was to investigate the hepatic activity of methanolic extract of various morphological parts (bract, flower, trachea and tracheal fluid) of Musa paradisiaca L. for their effect on liver of experimental mice. The methanolic extract of morphological parts of Musa paradisiaca (bract, flower, trachea and tracheal fluid) at the dose of (100, 250 and 500 mg/kg b.w) and silymarin (25 mg/kg) was...

Author(s): Khizar Abbas, Ghazala H. Rizwani, Hina Zahid and Tariq M. Javed

May 2016

Development of a strategic model of customer relationship management for the pharmaceutical industry of Bangladesh

Recent academic and practitioner studies have implied that customer relationship management (CRM) provided improved business opportunity yet it has received sundry performance reviews in the present literature. The pharmaceutical industry, in Bangladesh, is in the midst of fundamental changes. Situational regulations have been placed for decades that minimize pressure from competitor companies, and application of modern...

Author(s): Majedul Islam and Eva Rahman Kabir