This paper applies the Functional Theory of Political Campaign Discourse to the 2011 Network News 24 presidential debate. Three of the four leading candidates participated: Muhammadu Buhari (Congress for Progressive Change), Nuhu Ribadu (Action Congress of Nigeria), and Ibrahim Shekarau (All Nigeria Peoples Party). These candidates acclaimed (69%) more frequently than they attacked (27%) or defended (4%). They discussed policy (46%) and character (54%) at similar rates. When they discussed general goals – and ideals – they acclaimed more than they attacked. Results of this analysis are compared with research on political leaders debates in other countries
Keywords: Television debates; Election campaign; Voting behavior, Political parties, Globalization