This study investigated the consequences of fashion preferences on the well-being of students in tertiary institutions in Imo State. Two research questions and one hypothesis guided the study. Survey research design was used for the study. The population consisted of final year undergraduate students in tertiary institutions in Imo State. 180 final year students were selected for the study using multistage sampling technique. Instrument for data collection was structured questionnaire while descriptive statistics and ANOVA were used for data analysis. Results showed that consequences of fashion preferences on students include spending less time on their education, but more time and money on fashion related issues, and use of fashion items that can lead to grievous health challenges, among others. The study’s result also showed that introduction of dress code in tertiary institutions, re-orientation of cultural enlightenment and effective parenting on clothing education is some of the strategies for curbing problems associated with students’ fashion preferences. The study concluded that there is need to sensitize students and young people on the need to tread cautiously with respect to fashion in order to promote well-being and sustainable healthy future.

Keywords: Consequences, Fashion Preferences, Well-being, Undergraduates, Sustainable future