Review
Abstract
Yen-Hsun Lu was in the top 8 of the Wimbledon Championships 2010. He was under the spotlight of the Taiwanese media right away. According to Bourdieu’s Theory of Habitus, the media’s attitude change from being cold to being very concerned was highly related to the habitus in the Taiwanese society and the habitus of the media. From the aspect of the media, they play the intermediate roles to add national colors to the reports on Yen-Hsun Lu. From the aspect of habitus and fans, there are some elements in Yen-Hsun Lu representing his achievements that his fans could agree with. In addition, from the aspect of semiotics with semiotic representamens, Yen-Hsun Lu’s outstanding performance became a product combined with signs to be sold by the media. Lu was combined with the signs of manhood, pride of Taiwan, etc., creating the overt phenomenon of Yen-Hsun Lu phenomenon. This study discusses these issues.
Key words: Yen-Hsun Lu, habitus, sign.
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