International Journal of
Physical Sciences

  • Abbreviation: Int. J. Phys. Sci.
  • Language: English
  • ISSN: 1992-1950
  • DOI: 10.5897/IJPS
  • Start Year: 2006
  • Published Articles: 2572

Full Length Research Paper

An innovative new product development strategy: The Key success paths approach

Mei-Fang Wu1*, Pao-Long Chang2 and Singa Wang Chiu3  
1Department of Industrial Engineering and System Management, Feng Chia University, Taiwan, Republic of China. 2Department of Business Administration, Feng Chia University, Taiwan, Republic of China. 3Department of Business Administration, Chaoyang University of Technology, Taichung 413, Taiwan.  
Email: [email protected]

  •  Accepted: 17 August 2011
  •  Published: 23 October 2011


Given the rapid changes in the high-tech industry and fierce global competition in the market, shortening the life cycle of a product is necessary. Such a backdrop highlights the role of new product development (NPD). Many studies have explored how the outcomes of NPD projects are affected by key success factors (KSFs). In this paper, we investigated key success paths (KSPs) approach by creating and implementing various combinations of KSFs and NPD outcomes. Specifically, we consider the idea that KSPs drive NPD strategies in achieving high performance in terms of outcomes through multiple combinations that may be based on the competitive advantages of companies and industries. In addition, we apply fuzzy-set qualitative comparative analysis (QCA) along with the fs/QCA software tool to analyze the causal relationship between KSFs and NPD outcomes. We obtain multiple results, including verification of the KSP concept. KSPs approach help allocate resources and appropriately enriched information, and should be chosen using a combination of multiple KSFs based on a company’s competitive advantages to successfully attain desired outcomes.


Key words: New product development, key success factors, qualitative comparative analysis, fuzzy set theory, key success paths.