International Journal of
Sociology and Anthropology

  • Abbreviation: Int. J. Sociol. Anthropol.
  • Language: English
  • ISSN: 2006-988X
  • DOI: 10.5897/IJSA
  • Start Year: 2009
  • Published Articles: 305

Full Length Research Paper

Music multilingualism and hip hop consumption among youths in Nigeria

Olusegun Fariudeen Liadi1* and Ayokunle Olumuyiwa Omobowale2
  1Department of Sociology and Psychology, College of Management and Social Sciences, Fountain University, Osogbo, Osun State, Nigeria. 2Department of Sociology, University of Ibadan, Oyo State, Nigeria.
Email: [email protected]

  •  Accepted: 31 October 2011
  •  Published: 31 December 2011



Through the use of qualitative and quantitative methods which included In-depth Interview (34IDI), focus group discussions (4FGD), content analysis (of extracts from the songs of three award winning hip hop artists in Nigeria) and a 300 sample survey; the study examined the structure of multilingualism in the Nigerian hip hop as a catalyst for: the increasing consumption of the music among youths, the changing youth normative values and social relations and group bonding among youths within multicultural society of Nigeria.


Key words: Nigeria, multilingualism, hip hop, normative values, cultural consumption.