International Journal of
Vocational and Technical Education

  • Abbreviation: Int. J. Voc. Tech. Educ.
  • Language: English
  • ISSN: 2141-534X
  • DOI: 10.5897/IJVTE
  • Start Year: 2009
  • Published Articles: 115

Full Length Research Paper

An Exploratory Study on Product Development Processes and Models Adopted by Ghanaian Fashion Designers

Ogoe Jacqueline
  • Ogoe Jacqueline
  • Department of Clothing And Textiles, Faculty of Home Economics Education University of Education, Winneba, Kumasi, Ghana.
  • Google Scholar
Appiah Ninette Afi
  • Appiah Ninette Afi
  • Department of Fashion Design and Textiles Education, Faculty of Vocational Education, University of Skills Training and Entrepreneurial Development Ghana.
  • Google Scholar
Osei-Bonsu Daniella Pinamang
  • Osei-Bonsu Daniella Pinamang
  • Department of Industrial Art, College of Art and Built Environment, Ghana.
  • Google Scholar

  •  Received: 16 March 2022
  •  Accepted: 19 July 2022
  •  Published: 31 December 2022


The study focused on exploring qualitatively the product development processes, Ghanaian fashion designers adopt in their design creation line. A sample of twenty-one (21) small and medium scale fashion designers was sampled using the purposive sampling technique. An interview and observation guides were the primary data collection instruments. The findings indicate that fashion designers adopt varying strategies and stages in developing products for clients without necessarily following standardized models; hence, a model was proposed by the researcher for adoption.


Key words: designers, fashion, garment production, model, product development.