Full Length Research Paper
The study focused on exploring qualitatively the product development processes, Ghanaian fashion designers adopt in their design creation line. A sample of twenty-one (21) small and medium scale fashion designers was sampled using the purposive sampling technique. An interview and observation guides were the primary data collection instruments. The findings indicate that fashion designers adopt varying strategies and stages in developing products for clients without necessarily following standardized models; hence, a model was proposed by the researcher for adoption.
Key words: designers, fashion, garment production, model, product development.
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