Why is understanding customer attitude toward 4Ps marketing mix important? The case of the livestock input industry in Indonesia
Sutrisno Hadi Purnomo1*, Yi-Hsuan Lee2 , Soekartawi3
1Department of Business Administration, National Central University, Taiwan.
1Faculty of Agriculture, Sebelas Maret University, Indonesia.
2Department of Business Administration National Central University, Taiwan.
3Department of Agricultural Economics, Brawijaya University, Indonesia.
Email: [email protected]
