Abstract

Effective communication campaigns strategy for biomass energy innovations can create, raise, sustain and develop public awareness, knowledge, attitudes, perceptions and behaviour towards early adoption of biomass energy innovations in the east African lake victoria basin. This is an audience survey of a national biomass energy policy communication campaigns in Uganda (Wakiso district), results indicate that some efforts have been made to raise public awareness and knowledge of renewable biomass energy policy communications strategy should be intensified to raise public awareness for behaviour change among the target rural and urban households, institutions, firms and communities. So far, the current campaigns have been quite limited, sporadic and less participatory, with limited impacts on the target audiences. East African community member states should develop effective policy communications campaigns strategy for better family incomes, health, well-being, and welfare in the sub-region.

Key words: Public awareness, communication campaigns, energy policy, community welfare.