Abstract

According  to  Whitehead,  the  things  of  world  are  at  the  same  time  strange  and provoking. We do not perceive them, but rather prehend them; they occupy us before we occupy them. The prehension happens at first as affection and only afterwards as cognition. Therefore, its approach is before anything else aesthetic, not ethical. Even so, beauty does not exist, for we are the ones who attribute beauty to a rose, for instance. In epistemology, his main concern is to understand how a subject feels the world which constantly provokes him. This essay wants to demonstrate the importance and the application of Whitehead's ideas to theory of communication. A provoking thought, which makes us think outside box and lose our grounds. In Whitehead's theory of events, the author argues that nothing dies and things reach a “final satisfaction”, a realization which, when realized, becomes datum to other living things. Thus, his philosophy is of the novelty, of the moment and of the concrescence.

Key words: Philosophy of organism, prehension, event, concrescence, superject, theory of communication.