Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 232

Full Length Research Paper

Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria

Mosopefoluwa Taiwo
  • Mosopefoluwa Taiwo
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
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Boluwatife Joy Jaiyesimi
  • Boluwatife Joy Jaiyesimi
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
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Eric Msughter Aondover
  • Eric Msughter Aondover
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
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  •  Received: 04 February 2024
  •  Accepted: 12 March 2024
  •  Published: 31 March 2024

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