Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 234

Full Length Research Paper

Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria

Mosopefoluwa Taiwo
  • Mosopefoluwa Taiwo
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar
Boluwatife Joy Jaiyesimi
  • Boluwatife Joy Jaiyesimi
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar
Eric Msughter Aondover
  • Eric Msughter Aondover
  • Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria.
  • Google Scholar


  •  Received: 04 February 2024
  •  Accepted: 12 March 2024
  •  Published: 31 March 2024

How to cite this article

APA /
Mosopefoluwa Taiwo, Boluwatife Joy Jaiyesimi and Eric Msughter Aondover* (2024). Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria. Journal of Media and Communication Studies, 16(1), 9-19.
Chicago /
Mosopefoluwa Taiwo, Boluwatife Joy Jaiyesimi and Eric Msughter Aondover  . "Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria." Journal of Media and Communication Studies 16, no. 1 (2024): 9-19.
MLA /
Mosopefoluwa Taiwo, Boluwatife Joy Jaiyesimi and Eric Msughter Aondover  . "Product placement in Namaste Wahala in the global film industry and brand recall in Nigeria." Journal of Media and Communication Studies 16.1 (2024): 9-19.