Abstract

This research is an analysis of tourism policy of Bangladesh which aims at finding out the real problem of the policy and whether its goals and objectives are achievable or not. This study utilizes the multi-goal technique of policy analysis (mixed of both qualitative and quantitative approach) since it encompasses three goals such as environmental impact, efficiency and equity and some corresponding objectives. Keeping the tourism policy of Bangladesh as the status quo, an in-depth comparative analysis of two policies has been carried out where the other policy option is ‘Low Volume, High Value’ policy of the Kingdom of Bhutan. On the basis of necessary measuring criteria, the analysis has been done. Considering the criteria of efficiency, effectiveness and environmental issues the Bhutanese policy proves as the best policy obtaining 53 points out of 58 whereas Bangladeshi policy achieves 28 points. This analysis creates basis for choosing Bhutanese policy to implement in Bangladesh.

Key words: Bangladesh, Bhutan, tourism policy, tourists, multi-goal.