Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 83

Article in Press

SOCIOLOGICAL VIEW OF MEDIA PERFORMANCE IN THE INEQUALITY OF SPORTS BROADCASTING

Kiani, Mohammad Saeid1, Bahrami, Shahab2, Shabazpour, Leila3

  •  Received: 05 July 2020
  •  Accepted: 07 December 2021
Research Objectives: The present study examined the sociological view of media performance in the inequality of sporting events internationally. Methods: The review method was a systematic review of past research results that used a combination of methods to investigate gender inequality in sporting events. Results: Despite the great progress of women's sports and female athletes and high potential for strong women to be positive role models. The performance of these athletes in the media has been very low compared to male athletes or men's sports. Although there has been tremendous growth and popularity for women's sports, female athletes are still considered inferior to male athletes, and compared to male athletes, there is still sensitivity and obsession with the bodies of female athletes, not skills. It's women. Conclusion: Inequality in sports will exist as long as the media re-examines the performance of female athletes. The quality of this coverage is also different.

Keywords: Media, sporting events, gender inequality, sports sociology, society and sports media