Journal of
Physical Education and Sport Management

  • Abbreviation: J. Phys. Educ. Sport Manag.
  • Language: English
  • ISSN: 2141-6486
  • DOI: 10.5897/JPESM
  • Start Year: 2010
  • Published Articles: 83

Review

Relevant factors for successful relationships between professional sporting organisations and their sponsors

Gerd Nufer1* and André Bühler2
1Department of Marketing and Sports Management, ESB Business School, Reutlingen University, Germany. 2Department of Sports and Event Management, Macromedia University Stuttgart, Germany.
Email: [email protected]

  •  Accepted: 17 May 2011
  •  Published: 31 July 2011

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