Scientific Research and Essays

  • Abbreviation: Sci. Res. Essays
  • Language: English
  • ISSN: 1992-2248
  • DOI: 10.5897/SRE
  • Start Year: 2006
  • Published Articles: 2768

Full Length Research Paper

An analysis of preferences in smartphone interface design

Chih-Yung Tsai1* and Chun Shih2    
1Department of Tourism and Leisure, National PengHu University of Science and Technology, Taiwan, R.O.C. 2Department of Digital Media Design, Tzuhui Institute of Technology, R.O.C.
Email: [email protected]

  •  Accepted: 19 May 2011
  •  Published: 19 September 2011


This study focuses on young people between 16 to 25 years of age with experience using smartphone technology. The study conducted face-to-face interviews to investigate the perceptions of smartphone interfaces. Results have revealed that 16 to 25 year olds can be divided into four groups according to the preferences regarding the characteristics of smartphone interface design. An analysis of these four user groups can provide a summary of the primary and customized demands of young people for a smartphone interface. The results of this survey could serve as a reference for professionals designing smartphone interfaces in related industries.


Key words: Smartphone, mobile phone interface, interface requirement.