Linking Excessive use of Social Media with Academic Performance: A Study of Undergraduate Students in Public Sector Universities of Pakistan

Article in Press

The fundamental purpose of this study was to check the impact of excessive use of social media on academic performance by introducing technostress as a mediator and tie strength as a moderator between excessive use of social media and academic performance. Cross-sectional study was conducted through questionnaire from 294 university students in Pakistan about their usage of social media. Findings showed that social media...

Author(s):Arif Gulfam