Abstract

The falling of trees for fuel wood (energy) consumption cuts across most rural and urban communities in sub-Saharan Africa. However, this activity denies the existence of forest trees and wood is burnt to produce carbon dioxide which is linked to climate change. In this paper, fuel wood marketing in Adamawa State, Nigeria is evaluated. Both descriptive statistics and gross margin (GM) analysis were used to evaluate marketing activities of 120 fuel wood marketers selected using a simple random sampling technique. Specifically, the objectives were to investigate the marketing channel and as well to examine the GM in fuel wood marketing in the study area. The GM was N2,132.91 with margin of 28.00%. The distribution channel indicates that the urban retailers who buy from urban whole sellers sell the product to home users, bakeries, breweries, food sellers, kebab joints and local food processing units, while the rural whole sellers hewn down the product from the nearby joint.

Key words: Fuel wood, marketing channel, gross margin.