African Journal of
Agricultural Research

  • Abbreviation: Afr. J. Agric. Res.
  • Language: English
  • ISSN: 1991-637X
  • DOI: 10.5897/AJAR
  • Start Year: 2006
  • Published Articles: 6666

Full Length Research Paper

Consumer preference for genetically modified (GM) food: The case of less saturated fat palm oil in Malaysia

Latifah Amin1,2*, Jamal Othman1,3, Hong Lip, Goh1,4 and Kamaruzaman Jusoff 5
  1Social Impact of Biotechnology Development in Malaysia Research Group (SIMBIO), Universiti Kebangsaan Malaysia, 43600 UKM Bangi, Selangor, Malaysia. 2Centre for General Studies, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia. 3Faculty of Economics and Management, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia. 4Faculty of Social Science and Humanity, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia. 5Faculty of Forestry, University Putra Malaysia, 43400 UPM Serdang, Malaysia.
Email: [email protected]

  •  Accepted: 06 October 2011
  •  Published: 19 October 2011



Identification of consumer preference for genetically modified (GM) food is a complex process, as the consumer’s decision may differ based on information received. The aim of this study is to capture the determinants of consumer preference for GM palm oil that has less saturated fat using discriminant analysis and binary logistic regression. Data was collected via a face to face survey of 1017 respondents within the affluent Klang Valley area, near Kuala Lumpur. Results from both models indicate that consumer preference is mainly shaped by perception variables such as health effect, religious views and socio-demographic variables like younger age and middle level income. Besides, respondents who were more optimistic and knowledgeable of biotechnology also tend to favor GM palm oil. The study further found that most respondents (56%) were undecided or unwilling to purchase GM food. Overall, results imply the importance of credible and effective dissemination of consumer information by the relevant authorities in the country.


Key words: Genetically modified (GM) food demand in Malaysia, discriminant analysis, Binary Logit model, GM palm oil.