The main purpose of this research is to study the date products marketing, obstacles faced and how the dates business could be promoted in the Sudan, in particular, and in other producing countries in the region as general. The study based mainly on primary data from River Nile State of Northern Sudan. Secondary data was also employed. Descriptive statistical analysis has been applied to achieve the objectives of the research. The study revealed that agricultural marketing system in the study area suffered from numerous chronic constraints such as product price volatility, inadequate marketing infrastructure and high cost of marketing. The study concluded that stability and improvement of dates marketing system contribute significantly to farm sustainability and combat malnutrition in the State. However, the actual marketing hindrance dates production and sustainability of this strategic crop. So, the cooperation between international organizations and governmental institutions should tackle the constraints of dates marketing system in the country and in other producing countries in the region.

Keywords: palm date, development, marketing, north Sudan