Abstract

Commercialization of new technologies within the new product development process helps firms streamline production, increase efficiency and revitalize industries. Technological entrepreneurs, as technology adopters and developers, play an important role in initiating, developing and commercializing the technologies in several fields. Accordingly, cultivating entrepreneurial orientation to enable such a technology commercialization process has become a key for firms. This study examined the effects of entrepreneurial orientation, technology integration and technological turbulence on technology commercialization from resource-based view and dynamic capability view. The findings suggested that entrepreneurial orientation is a mediator between learning capability, entrepreneurial resources and technology commercialization. Furthermore, the empirical evidence indicated that technological turbulence and technology integration moderate the influence of entrepreneurial orientation on technology commercialization. The results would be useful for academics and practitioners in understanding and guiding entrepreneurial firms in the new product development process.

Key words: Entrepreneurial orientation, learning capability, entrepreneurial resources, technological turbulence, technology integration, technology commercialization.