African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4058

Full Length Research Paper

Alcohol consumption and conflicts in developing countries: A qualitative and a quantitative research concerning Christian consumers in Burkina Faso

Théophile Bindeouè Nassè
  • Théophile Bindeouè Nassè
  • Department of Governance and Development Management, University for Development Studies, Ghana.
  • Google Scholar


  •  Received: 14 January 2019
  •  Accepted: 17 June 2019
  •  Published: 30 September 2019

Abstract

The interest of researchers on consumption and conflicts is explained by the fact that consumption behavior leads to conflicts. Most of the studies on the topic are done in other contexts, and little research on the subject has been conducted in the context of Burkina Faso. This research aims to explore the concepts of alcohol consumption and conflicts in Burkina Faso, and underline the role of culture in management. Burkina Faso is a country where religion has an important place. In this religious environment, ignorance and the lack of innovation in the alcohol production sector are barriers towards qualitative products and ethical consumption. The research is a mixed approach. Thus, qualitative data is collected by the means of some semi-structured interviews and the quantitative data is collected by the means of a paper questionnaire. The qualitative data is analyzed with the qualitative version of sphinx IQ. The quantitative data is also analyzed using the quantitative version of Sphinx IQ. The results show a strong relationship between alcohol consumption and conflicts. It also appears that conflicts also affect alcohol consumption.

 

Key words: Alcohol, consumption, conflicts, development, management, Burkina Faso.