Abstract

The development of business skills to enable the establishment and successful operation of Small scale Enterprises constitutes a major priority and pre-requisite for rapid economic growth in India. The product manufactures by small scale industries generally satisfy the need of their customers directly. A product is any want-satisfying attribute a consumer receives in exchange. The product benefits could be physical as well as psychological. Performance of the small scale sector, therefore, has direct impact on the national economy. The study examines the first and the most important ‘P’ of marketing that is product. The study shows that the stage of product, their packaging feature and the need of marketing research of the products. In order to work out with the study we considered both primary and secondary data. The primary data collected on the basis of questionnaires administered with the sample size of 150 units deal in various products manufactured under Khadi Woolen and Handicraft.

Key words: Stage of product, packaging feature, marketing research.