Abstract

Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. It is crucially important to recognize the tourists’ perceived images since it affects the individual’s subjective perception and consequent behavior and destination choice. A destination can realize its full tourism potential only once it has a favorable image. This importance has led to a growing body of research on tourism destination image. The authors through this paper examine and determine the image of Egypt as a tourist destination as perceived by Chinese university students. This study will highlight on importance of the potential tourists of Chinese university students and give a helping hand to the Egyptian decision makers to assess and rebuild the Egyptian Tourism Marketing Strategy towards Chinese Market.