Abstract

This paper investigates the relationship between super-leadership and creative culture. As creativity needs self-regulated competencies and skills, a model based on certain dimensions of super-leadership behaviour that affects creative culture in organization was tested using structural equation modelling (SEM). To investigate this issue, 132 employees, working in the different departments from 24 leading TV channels, were surveyed in order to check the relationship between super-leadership approach upon creative culture which is based on idea generation and creative potential of employee. Structural equation modelling exhibited a positive significant relationship between super-leadership and creative culture in organizational settings. It was concluded that individualist creative potential must be focused to ultimately foster creative culture in organization as a whole.

Key words: Super-leadership, intrinsic motivation, self-efficacy, self-determination, self- regulation, idea generation, creative potential, creative culture.