Abstract

Enrolment management is a comprehensive process designed to help achieve and maintain optimum student enrolment through recruitment, retention and graduation rates. Its goal is to manage the overall size and shape of the university, stimulate future enrolment growth and support the development of students, using a coherent and well-planned participation strategy that supports the university's mission, ethos and strategic academic, financial, student development and equity. This study aims to examine well-planned strategies and tactics that shape the enrollment management at the University of the Western Cape (UWC) to meet the institutional established goals. The study was based on a documentation method. Information used was obtained from various sources which included literature review, journal articles, magazines and official reports. The findings suggest that the critical relationship between enrolment policy and fiscal management to ensure long-term institutional success was not well understood. While UWC become increasingly sophisticated and proactive in managing its enrolment outcomes, administrators in different departments continued to set goals and pursue objectives without reference to a broader strategy that acknowledged the underlying interconnectedness.

Key words: University students, enrolment, management, approach, University of the Western Cape, South Africa.