Abstract

Service sector represents nearly 50% of Brazilian GNP in a sector which hotel industry has had a lot of changes as the entrance of international competitors. The objective of this article is to identify which attributes of low price hotel segment was more valuated causing more consumer´s satisfaction. For this reason an exploratory research using a structured questionnaire with pre selected attributes was conducted. After the results were discussed using a focus group. The research shows that there were three main valued attributes of low price hotels: cleanness, silence in rooms and conditioning air, all the attributes were directly associated with tangibles aspects, the qualitative study suggests some additionally aspects as internet access and facilities.

Key words: Brazilian economic hotels, hotel management, consumer behavior.