Abstract

This study explores the different e-business strategies fit on different supply chain integration structures. We generalize three research frameworks through three e-business strategies including e-commerce, e-operations, e-marketing; and three integration structures including complete integration, supplier integration, and customer integration. Through testing for research frameworks, we can understand the application of which e-business strategies can effectively improve practice of which integration structure to achieve. This study will use structural equation modeling to test the research hypotheses. According to test results, we found that e-operations strategy has positive effect to improve partner’s integration under complete integration operational environment; positive effect of e-commerce and e-operations are on the supplier integration operational environment; finally, positive effect of e-commerce and e-marketing are on the customer integration operational environment.

Key words: Supply chain, integration, e-business strategy, e-commerce, e-operations, e-marketing.