African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Do auction formats matter in eBay auctions?

Ying-Tang Huang*, Jong-Rong Chen and Ying-Hui Chen
  1Research Division V, Taiwan Insititute of Economic Research. 7F., No. 16-8, Dehui St., Jhongshan District, Taipei City 10461, Taiwan. 2Graduate Institute of Industrial Economics, National Central University, Taiwan 32001. Taiwan. 3Department of Economics, National Chengchi University, Taiwan 11605, Taiwan.
Email: [email protected]

  •  Accepted: 19 October 2012
  •  Published: 14 November 2012

Abstract

 

The proliferation of Internet auction elicits many interesting research questions for researchers engaging in this area. This study applies the empirical model to test whether the prices generated from different auction formats in eBay are equivalent. The daily observations in each format from eBay auctions are employed, and the empirical findings give rise to an important implication for internet auctions. The prices generated from different auction formats would be likely to converge except for the combination of the fixed-price listings with the best-offer option and the auction-style listings with the buy-it-now price. Therefore, the sellers’ expected revenues would be equal even they specify their auctions with different formats.

 

Key words: Internet, price convergence, auction formats, eBay JEL classifications: D44.