Abstract

This study focused on theme park industry using the balanced scorecard developed by Kaplan and Norton (1992) and referred to past literatures to sort out related strategic factors to build the fundamental structure of the research. Through the fuzzy Delphi method and the fuzzy analytic hierarchy process, the key success factors for improving theme park’s operational performance were extracted. Finally, the strategic blueprint used for improving the theme park’s operational performance was carefully formulated regarding the key success factors. Results were provided as references to future development of government policies regarding theme park, and it assisted theme operators in increasing operational performance and in sustaining competitive advantages.

Key words: Theme park, balanced scorecard, fuzzy Delphi method, fuzzy analytic hierarchy process, key success factors.