The impact of knowledge management on organizational performance has been a popular research topic in recent years. However, it seems to be a lack of empirical studies that measure knowledge orientation in educational environments, even though knowledge orientation and universities are considered complementary organizational approaches. This paper explores the level of knowledge management based on four pillars: information, culture, skills and technology. The methodology involved both qualitative and quantitative research to assess and evaluate knowledge management based on literature in the university. Data from 124 participants were analyzed. The instrument used was a standardized research questionnaire on knowledge management, the internal correlation of which was calculated through Cronbach’s alpha of 91%, and then analyzed through SPSS. In general, the findings indicated that there were some tokens of knowledge management that were ranked above the average level (culture, skills and technology); but that information was lower than average. The concrete tokens for knowledge management were developing at an increasing pace. Moreover, the results showed that there was a significant difference in the perception and experience of knowledge management in the university between two groups (lecturers and staff). Furthermore, there was some evidence, to imply a trend of knowledge management development. A ranking of existing and desired conditions was presented. The paper provides empirical data on knowledge orientation in a university environment, and contributes to the research on the impact of knowledge management on organizational performance.
Key words: Knowledge management, culture, skills, information, technology, university.
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