African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

The impact of background music and sound in decision making: A case study in experimental economics laboratory

Takemi Fujikawa1* and Yohei Kobayashi2
1Graduate School of Business, Universiti Sains, Malaysia. 2Advanced Medical and Dental Institute, Universiti Sains, Malaysia.
Email: [email protected], [email protected]

  •  Accepted: 09 December 2010
  •  Published: 22 February 2012

Abstract

This paper experimentally studies the impact of background music and sound on the preference of the decision makers (DMs) for rewards in pairwise intertemporal choice tasks and lottery choice tasks. The participants took part in the current experiment, involving four treatments: (1) familiar music, (2) unfamiliar music, (3) noise and (4) no music. The experimental results confirm that background noise influences human performance in decision making under risk and intertemporal decision making, though the results do not indicate the existence of the significant familiarity effect.

 

Key words: Allais-type preferences, choice under risk, intertemporal choice, the familiarity effect.