Abstract

This present study conducted a systematic thinking-based qualitative analysis, using simulation-oriented quantitative method to examine the causal loops of corporate reform. A reform strategy shall incorporate innovative value proposals to create extra revenues while expanding the potential of profit growth. The essential part of such a strategy, nevertheless, is to deliver as soon as possible the features and capacities of products/services that are emphasized and willingly paid for by customers. A business leader should consider the reform’s overall impact on the relationship/interdependency among the ecology, resources, and institution of the organization; to control its success (or not) is affected by the events, behaviours and structure; builds sustainable feedback performance-wise, and subsequently ensures continuous competitiveness. The reform-induced competitiveness is effective enough to tackle the competition from rivals.

Key words: System dynamics, system thinking, innovation, leading product, corporate reform, corporate change, strategy.