African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4194

Full Length Research Paper

Home telehealth acceptance model: The role of innovation

Jui-Chen Huang
  • Jui-Chen Huang
  • Department of Health Business Administration, Hungkuang University, Taiwan, ROC.
  • Google Scholar
Shu-Ping Lin
  • Shu-Ping Lin
  • Department of Health Business Administration, Hungkuang University, Taiwan, ROC.
  • Google Scholar


  •  Received: 22 March 2011
  •  Accepted: 06 August 2014
  •  Published: 28 September 2014

Abstract

This study aims at exploring the role of user innovativeness in the home telehealth acceptance model, clarifying whether innovativeness is the antecedent to or moderator of the Technology Acceptance Model (TAM); it also aims to discover the influences of related discussion on user acceptance. The results show that innovation is both the antecedent to and the moderator of TAM. Attitude toward using home telehealth services could be enhanced through improvement of individual innovation. Suggestions are proposed for individuals with high or low innovation, respectively.

 

Key words: Home telehealth, technology acceptance, user innovation, health care, telemedicine, moderator analysis.