African Journal of
Business Management

  • Abbreviation: Afr. J. Bus. Manage.
  • Language: English
  • ISSN: 1993-8233
  • DOI: 10.5897/AJBM
  • Start Year: 2007
  • Published Articles: 4188

Full Length Research Paper

Validating Google analytics tips for micro-firms

  Beatriz Plaza1*, Pilar Gonzalez Casimiro1, M. Paz Moral Zuazo1 and Idurre Ostolaza2        
  1Faculty of Economics, University of the Basque Country, Avda. Lehendakari Agirre 8348015 Bilbao, Spain. 2Basquetour, Basque Tourism Agency. Agencia Vasca de Turismo. Alameda Urquijo, 36 – 5. Edificio Plaza Bizkaia. 48011 Bilbao, Basque Country, Spain.
Email: [email protected].

  •  Accepted: 11 February 2011
  •  Published: 31 July 2011

Abstract

 

In today's hyper-competitive and increasingly cost-conscious business environment, making a website findable is critical to its success. Effective website traffic monitoring and benchmarking may lead to better web site strategies, and more competitive micro-firms. In this context, the aim of this article is to validate Plaza’s Google Analytics e-Metrics for micro-firms. The focus of this article is experimental and features the analysis of a case study.

 

Key words: Website, online advertising, bounce rate.

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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