Full Length Research Paper
Abstract
In today's hyper-competitive and increasingly cost-conscious business environment, making a website findable is critical to its success. Effective website traffic monitoring and benchmarking may lead to better web site strategies, and more competitive micro-firms. In this context, the aim of this article is to validate Plaza’s Google Analytics e-Metrics for micro-firms. The focus of this article is experimental and features the analysis of a case study.
Key words: Website, online advertising, bounce rate.
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