Abstract

This study examines how entrepreneurial orientation (EO), resource attributes, and the competitive advantage of firms are related. Resource attributes refer to the value and rareness of resource–capability combinations, and are proposed to mediate the relationship between EO and the competitive advantage of firms. Based on data collected from 201 public firms in Taiwan, the statistical results show that firms with strong EO are likely to exploit valuable and rare resource-capability combinations. The value and rareness of resource-capability combinations further positively mediate the association between EO and the competitive advantage of firms, supporting the resource-based perspective of entrepreneurship.

Key words: Entrepreneurial orientation, resource, value, rareness, competitive advantage.